In that elusive moment when he found myself struggling to access the right word to fit the thought he was striving to express, the young official of the Disaster Management could only come up with the expression: Embracing!
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Such is the dilemma which many leaders face in their diverse fields in their efforts to communicate in a manner that is not only crystal clear in terms of message, but to so effectively engage their audiences in a manner that the customer finds himself tied up like the proverbial market crab with nowhere to run. .
It’s a technique long used by politicians, business people and men of the holy cloth.
In this constant repetition of a message – whether as a chant, a cause or gospel – at the same time, place and with the same gestures these snake oil salesmen have learned over tens of thousands of years, how to not only capture the market but to hold and treat with their victims of pleasures serving a life sentence.
In the case of the Disaster Management salesman who was trying to make the most of his dreary/mundane job, here was a man who fully understood the cause.
His Communications programme comprised a number of unorthodox approaches such as Tug-o’-War and other games which called for physical contact and commitment in a way that ensured the players formed bonds based on fond, active, ever-alive memories that could endure through the rest of their lives,
This was especially so in the case of the children whose sharp senses are most easily affected by new pleasant experiences.
“Come out and play yuhself! Have fun in the sun!”
There was beach volley ball, swimming, football and wrestling between males and females in a scene which promised the powerful influence and presence of sex covertly dominating the overtly innocent bodies inadvertently copulating in the sand – with heads already full of liquor.
This section had to be naturally kept away from the always curious children, of course!
The biggest challenge of Communications, therefore, is how to overwhelm your audience and own them completely, like a jealous lover. How to win their hearts with indelibly planted words such as:
A Beer is a Carib
It’s the Real Thing
And Finger-Licking Good
And who could ever better the ingenuity of the acknowledged cancer-generating tobacco manufacturer who decided to call his cigarette Life?
When these concepts become embedded in your very way of being, then you need to pause for a moment and do like the little black boy who, in the Cutteridge Caribbean Reader, went to London and, on arrival, stood bare-footed and
He stood in his shoes and he wondered!
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Communications Masters Course Content
The Approach – A multi-pronged presentation based on an on-line platform including One-on-One Teaching; Zoom Group sessions; Intensive assignments completed by the student with Instructor’s corrections; suggestions for re-do and re-presentation; Field Work; Social media activities.
Areas of endeavor will include:
Journalism – Writing a News report; Features : Human Interest, News and Special
Lay out; Photography; News Analysis; Conducting an interview; Editing; Sub Editing; The Night Production/Printing/Distribution; and Pod cast.
Advertising – Copy Writing; Concept; Radio, TV and Press presentations; Proposals; Client relations; Role of the Account Executive; Accounts and Fee Structures; Media Relations; Meetings with clients; In-house huddles; Confidentiality.
Public Relations – Writing News releases for various media; Media relations; Understanding the Corporate World; Problems and opportunities; Problem/Opportunity areas; Political clients : the mechanics; Market segments; Public appearances of clients; Presentations by clients; Competitive Presentations to clients; Attending Parliament, Political Meetings and Business mnterest group gatherings; Show time.
Crime – Becoming acquainted with the Police and making contacts; Building relationships with the Criminal element, Churches and Community organizations; Understanding the situation from the perspective of Psychiatrists, Religious people, Community Leaders, Local Government officials, Social Workers, Educators and Victims.
Business and Industry – Knowing the Business and what it strives on; its principles and protocols, the Law; Owning and operating a Media House – the hazards of possible ligation and threats to one’s life and safety; its vital role in helping people shape images of themselves and their behaviour patterns; their collective goals and ambitions in terms of their identification with those whom they have put in power.
Social Media – The ifs and buts; Cultivating relationships with the young, bright and very savvy; Your personal style; Coping with rapid change; Avoiding becoming irrelevant.
Overseas exposure and further education – Writing stories for overseas networks; Improving professional skills by enrolment in courses and membership in international associations; Pursuing personal development courses and other endeavors such as Yoga and Martial Arts
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